Why does being an award-winning skincare brand matter? Consider this: With thousands of skincare formulas hitting the market every year, trying to understand what products you should try can seem impossible sometimes. The skincare industry is undoubtedly an expansive and confusing space. To receive a beauty industry award means a product has been tested and approved by the top experts in the field. During the vetting process, ingredients are scrutinized, claims are questioned, and results are validated.

We are thrilled to be acknowledged with not one but two major industry awards this year: BL+ Skincare was voted Best Anti-Aging Clean Beauty Brand by the experts at the Good Housekeeping Institute Beauty, Health and Sustainability Lab and BL+ Eye Serum took a top prize in the eye care category in the 2022 NewBeauty Award

Best Anti-Aging Clean Beauty Brand: BL+ Skincare

It takes a lot to make the Good Housekeeping Institute Beauty, Health, and Sustainability Lab list of the best clean beauty brands. With the term “clean beauty” being difficult to define and regulate, Birnur Aral, Ph.D., Executive Director of the Good Housekeeping Institute Beauty, Health and Sustainability Lab, and her team set out to find the brands that live up to their promises in formulation, packaging, manufacturing processes and ensure the products perform well independently of their clean formulations. Here’s what the pros had to say about BL+ Skincare:

A GH Sustainable Innovation Award Winner, BL+ is a groundbreaking skincare brand from Iceland that utilizes sustainably-sourced natural ingredients like silica and microalgae in its anti-aging formulas. Its serums "plump and smooth skin immediately," Aral remarked. Senior Chemist Sabina Wizemann agreed: "I noticed positive changes after one night with both the face and eye serums: Plumper, clearer, bouncy skin that looked hydrated and refreshed," she said. Why we love it: Natural and sustainable ingredients, skin smoothing, and anti-aging effects.

Best Eye Treatment: BL+ Eye Serum

NewBeauty's Awards seal was created to empower consumers to make their best beauty decisions. In order for a product to win, editors must confirm that the winning products and services deliver on their claims, offer solutions to the biggest beauty problems, and make those who use them look and feel like the best versions of themselves. "Thousands of beauty products and treatments are readily available to consumers across the country and identifying the best choice can be a daunting task," says Mike Glaicar, Chief Operating Officer, NewBeauty. "NewBeauty has always taken pride in doing the hard work necessary to highlight products that truly deliver, ensuring consumers have confidence when making purchasing decisions. Here's what the editors had to say about BL+ Eye Serum:

An active ingredient–packed cocktail with a depuffing rollerball to boot, BL+ Eye Serum is the deskside pre-Zoom essential that makes every around-the-eye concern look better. “The take-it-anywhere rollerball makes it easy; the ability to, quite literally, iron out around-the-eye puffiness makes it essential,” says Liz Ritter, executive editor.

Three decades of unique and meticulous research have allowed us to formulate a skincare breakthrough that harnesses the best of science and nature. And we are thrilled that the resulting products have been acknowledged with these awards.