Face serums are lightweight skincare products that contain a very high concentration of active ingredients. Face serums are very powerful products and, due to their high concentration of active molecules, they are very effective in yielding visible results. The best way to apply a serum is to pat a few drops into the skin, after cleansing and before moisturizing, this will help your skin absorb all of the nutrients and maximize the serum’s effect.

There are many different types of serums and each one targets a specific skin concern, ranging from dryness, anti-aging, rosacea, acne, dullness, etc. For example, the best serums for dry skin are the ones that contain hyaluronic acid, while acne prone skin can widely benefit from a niacinamide enriched serum; Vitamin C serums are the best serums for glowing skin. For mature skin, antioxidant and collagen serums are an absolute must, as they help maintain elasticity and fight free-radicals. Other types of serums target the eye area and they may include active ingredients such as caffeine, that is very effective in combating dark circles.

Aside from targeting specific skin concerns, face serums in general have a number of other benefits as well. Their lightweight formula facilitates absorption and is gentle on the skin, making them suitable for all skin types (yes, oily skin too!) and valid allies in soothing sensitive skin. Most face serum formulas contain vitamins, thus preventing and combating signs of aging, like fine lines and wrinkles. Some of intensive serums contain acids that promote rapid cell turnover: these yield amazing results in eliminating dead skin cells, smoothing skin texture and giving your skin a radiant glow.

The first step in choosing the right face serum is knowing your skin type. If you don’ know what your skin type is, no worries, here is how to find out. Aside from seeking a consultation from a certified dermatologist, you can try this simple at-home method: wash your face with a gentle cleanser, pat dry and wait about 30 minutes. The way your skin feels after this time will reveal to you your skin type: if it’s flakey and itchy, your skin type is probably dry; if it’s shiny all over you have oily skin, while if the shine is only in your T zone, you probably have combination skin. Finally, if your skin feels fine, you probably have normal skin. The second step is considering what you want to achieve with your skincare and what type of concerns you want to address: fine lines and wrinkles, brightness, hydration levels, acne scars, and so on. By evaluating these two parameters, finding the perfect serum for your skin will be easy!